Search Engine Online Reputation Management
Your online identity might be next to nothing. It might consist of some scattered mentions on a few web pages, or it might be a well-designed network of positive content. To help shape your business reputation, your online identity must be created and managed.
Online Identity Management (OIM) is a way to manage your presence across the Internet. It is created
through content that refers to your business or organization, including news, blog posts, social media content, etc. It is related
to Social Media Marketing (SMM), which involves participation in
various social media networks to create or enhance one's brand awareness and visablility.
Search Engine Reputation Management
(SERM) is often employed as a way to proactively enhance ones
reputation, or to protect that brand from damaging or embarrassing online
content. In many ways, OIM and SERM is similar to Search Engine
Optimization, but instead of optimizing for targeted keyword phrases,
the optimization target is the business or organization's
name
. The goal is to build high rankings for positive
online references (such as a DeepLinkit page) for these name searches.
DeepLinkIt.com helps connect it all together.
A DeepLinkIt Profile not only creates a profile for your website, it
helps reinforce your networked content, further enhancing your online reputation.
This gives you greater control over what visitors see when searching for
your company or business name.
Related
Articles:
Other Resources
There are many companies that offer professional Online
Identity Management services, such as claimID, ReputationDefender, Reputation Hawk, onlinerepmanagement.com Naymz, Garlik
, and others.
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